We Know the Grand Traverse Area Real Estate Market.
The Grand Traverse Area is a unique and diverse area. Each community has its own character. Each neighborhood appeals to a different buyer. To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
We Have the Creative Talent to Showcase Your Home.
The old adage, "You can't judge a book by its cover" is passé today. This is a fast-paced, image-oriented society in which we live. First impressions really do count! Every piece of information on your property, whether it be a brochure, the wording in the Multiple Listing Service, a presence on the Internet, or a well-placed advertisement, must show your home in the best possible light.
During all phases of a listing from the initial paperwork and promotion through the very last details of the closing, we personally attend to all of the details. As a result, the large majority of our transactions come through referrals and repeat business.
1. Understanding Your Needs & Goals
Your agent will inform you about the entire process from pre listing to closing and determine what your goals are regarding the timing, possession after close, what your next move may be and how we can achieve the results you want. Your agent will create a Comparative Marketing Report (CMA) for your property and we will review the report and the current homes on the market and my suggest list price range. From there we will determine the proper listing price strategy to best meet your goals. We will also discuss anything that can be done to maximize your price and determine when to best get your home on the market.
2. Pre-Launch Marketing Plan
Professional photography to show case the best features of your home. Most buyers start their search online, and high quality pictures are a must.
Virtual or Video Tours to use on our Social Media marketing.
Detailed marketing packets to present all the key features and information regarding your home and the area, along with the lifestyle it represents. Also, oversized postcards with a Text Code option for more information
Preliminary Title Commitment to ensure there are no issues down the road
3. The Premier Listing Launch Service
You get one chance to make a great initial impression and we put it all out there at the start, when your property gets the most buyer interest.
Distribution to over hundreds of internet sites, starting with Zillow, Trulia, Homes, Realtor.com, all the major broker sites (Even our competitors) and thousands of individual agent sites. Instantly distributed to hundreds of buyers through automatic email systems.
Large Social Media platform presence on agent, team, broker accounts, featuring native video and paid boosts to thousands of potential buyers
Boost By Home Spotter Paid campaign on Facebook, Nextdoor and other sites
Adwerx Digital Campaigns to attract and retarget potential buyers
Chalk Digital National Ad campaigns directed at buyers
Just listed postcards to your neighborhood
Promoted on E Newsletter to thousands of potential buyers
Realbird Marketing System for additional on line promotion
Featured on Berkshire Hathaway MI Real Estate site.
Additional regional and national promotion by Berkshire Hathaway Home Services, considered to be one of the Country’s leading real estate companies.
4. Follow Up on Showings, Negotiate Offers, & Close the Transaction
Showings can be set up through an automated system, or we can contact you directly every time - what ever works best for you. We will provide timely feedback and will monitor and update our marketing as applicable.
We will review all offers and negotiate the best deal for you in regards to pricing, possession and any other terms or conditions that are important to you.
We will set up the closing with a title company, assist with getting pay off information (if applicable), work with the buyer on inspections and appraisals and will keep you posted throughout the process.